A ofensiva do SEBRAE sobre o Ensino Médio

Abstract

This article aims to analyze the performance of SEBRAE and its influence on educational institutions in the context in which this organization becomes the main diffuser of "entrepreneurial education" throughout the national territory in the scope of high school. In the midst of the COVID-19 pandemic in 2020, SEBRAE launched a document entitled "Entrepreneurship in the high school curriculum", with a view to placing the "disposition" as a "partner" of public and private institutions in the development of entrepreneurship. The research strategy used was content analysis, through which it was possible to critically understand the formulations present in the document produced by SEBRAE. The analysis process was not produced in a static and sequential way, there is a constant movement between the documents, hypotheses and objectives, to reach their final formulation. We seek to go beyond appearance, therefore, interests the latent content, essence, meaning and mediations that lie behind the immediate appearance. We conclude, then, that the analyzed document has an explicit intention to place SEBRAE with the main "partner" to develop entrepreneurship in high school educational institutions in the country, through the project of "entrepreneurial education", spreading among managers, teachers and students a certain way of being, acting and thinking about society.