Desenvolvimento da marca infantil Alecrim Dourado

Abstract

This work aims to present the project for the development of the Alecrim Dourado children's clothing brand, with all the processes involved, ranging from the initial idea and concept to the development of its f irst collection, which has its foundation based on the design methodology of Munari, with the intention of reaching the best result and with the least effort. The brand aims to enter the market of children's fashion and dress children in the age group from 2 to 10 years old. For this, clothes were created from the point of view of playing, where running, walking and moving freely are important because it is the most present activity in childhood. Therefore, in addition to the aesthetics and the model, ergon omics was the basic principle for the development of the pieces. The confirmation of the need for this product was the result of a survey in Google Forms in which the parents expressed the need to find clothes with the characteristics that Alecrim Dourado proposes to offer. The research was available from April 27, 2019 to May 31, 2019 and was attended by 91 parents. After this period the data were analyzed from the perspective of the qualitative approach.