Estudo de caso: Empreendedorismo no Curso de Design - Moda da Universidade Federal do Ceará

Abstract

The study has the overall objective of identifying the reasons, difficulties encountered by UFC Design-Fashion students to start their own businesses. The specific objectives that are to map the entrepreneurial intention of the students of the Design-fashion course; identify which segments of the fashion market these students intend to attend during and / or after their training; to analyze cases of students who already have their own businesses. As for the methodology, it was a case study, with descriptive, qualitative, quantitative and exploratory bibliographic research. In the research it was noticed an interest on the part of the student body in the fashion entrepreneurship, shows the findings.