Práticas de letramento digital através de anúncios publicitários: reflexões sobre práticas pedagógicas em aulas de espanhol

Abstract

This article is based on an account of teaching experience, in which we had the intention of stimulating the reading criticity of the students of two classes of the second year of high school teaching in the metropolitan region of Fortaleza, capital of Ceará. The theoretical framework is based on the conceptual axes of multimodality (KREES, 2010) and digital critical literacy (BACCEGA 2010, CASSANY 2006, GAMA, 2012, ROJO, 2004), linked to the advertising genre (FELTES 2012). Thus, we aim to write as the critical analyzes of the multimodal texts created by the students, of the publicity genre, in Spanish, in the construction of meanings, from the perspective of digital critical literacy and multimodality. In the light of the foregoing, we believe that the critical uses of discourse must be present in the discursive practices of the school, in order to make students aware of a more active citizen reading in society.