Aceleração, tempo social e cultura do consumo: notas sobre as (im)possibilidades no campo das experiências humanas

Abstract

This theoretical article aims to analyze the relationship between time and consumer culture in modernity, and its repercussion in human experiences, starting from a critical perspective of the administration. Authors in the areas of sociology, psychology, philosophy, and administration were used, considering the complexity and multiplicity of the knowledge around the subject. The discussion on consumption was grounded on the work by authors such as Horkheimer, Rosa, Bauman, and Baudrillard. As for social time, the theoretical framework counted on works by Sue, Pronovost, and Durkheim. Finally, the studies by Larossa, Maia, and Perls subsidized the discussion on experience. The article is based on radical humanism (BURREL and MORGAN, 1979), which is situated on the epistemic axis of the Critical Matrix (PAULA, 2016) and considered relevant in the field of administration sciences, given its opposition to most of the specific literature, since they consider functionalist models to study consumption. The study shows that the acceleration of modernity, mainly due to technological intensification, increases the demand for unbridled consumption that materializes through the consumption of products, services, and relationships between individuals. The sense of time shortage coupled with the demand for consumption drives individuals away from experiences, resulting in constant dissatisfaction with the way modernity operates, requiring criticality in the way knowledge is produced in management.