Aspectos informacionais em organizações esportivas: uma análise através do filme "O homem que mudou o jogo"

Abstract

This study aims to show the characteristics and the means of strategy that contemplate the sports organizations, based on the movie "The Man Who Changed the Game", which presents the case of Oakland Athletics, a baseball team that disputes MLB (Major League Soccer). Its objective is to identify the functioning of this organizational environment through the means of informational management, presenting as its guidelines the models data analysis, decision making, people management, informational flows, and competitive intelligence, using informational means to the development and operation of the team. The qualitative research method was used to evaluate the scenes that contemplated the activities mentioned above, seeking the relationship of the theoretical framework that was raised with the described scenes of the film, being described through categories of analysis. Research reports that information plays an important role in the development of a sports team, even if it has some kind of resistance within the organization.