Futebol e metáfora na mídia

Abstract

According to Lakoff and Johnson (1980), metaphors play not only an esthetic role in our daily lives, but a cognitive role as well. According to them, the essence of metaphors lies in the fact that, through them, we understand a thing or an event by means of something else. Observe the metaphor life is a game, in which we conceptualize life through our concrete experience of playing games. Considering that Brazilian culture has a strong link with soccer, many metaphors and idioms in Portuguese are motivated by the experience with that sport, for example, the use of expressions such as show de bola (a show of ball) and dar um cartão vermelho (to give a red card). We carried out a bottom-up analysis of the Brazilian and German media. Our goal was to discuss the following questions: What other experiential domains does soccer motivate? What other experiential domains motivate the discourse about soccer? We realized that some contexts motivate the use of soccer as source domain, e.g. politics, whereas other contexts motivate the use of soccer as target domain. Our results indicate that the experience with soccer motivate expressions in different domains, such as politics, art and religion and vice-versa, reflecting the remarkable soccer experience in both Brazilian ad German daily lives.