Um estudo sobre o comportamentodos anafóricos no gênero anúncio

Abstract

This work identifies the anaphoric refereciation process present in genres known as advertisement. We believe thatanaphors, especially the indirecs, are frequently used in the construction of this genre. In Sousa (2001), we find evidences of the largeincidence of indirect anaphors in advertisement. In view of this, we intend to verify if the anaphoric referencial processes are morefrequent in the construction of the meaning in the advertisement genre. The analysis of the texts published in journals, magazines andbooklets, taken from PROTEXTO’s corpus, we identify anaphorics and classify them based on Marcuschi; Koch(1998), Apothéloz,Reichler-Béguelin (1995) and Ciulla(2002)