Análise das formas de governança dos feirantes que atuam nas feiras livres de Cascavel e de Ocara, no Ceará

Abstract

Analyse the factors that influence the governance forms of the merchants of Cascavel and Ocara, in Ceará: type of sold product, decisive when doesn’t have great variety; proximity from big supplier centers, that could influence the choice between to produce or to buy for resell; existence of conditions of weather and land for agricultural products, which are adverses in the analysed cities, making more lucrative the acquisition in other places; middlemen’s existence that interfere with the transactions, that depends of the diversification grade of the commerce in the analysed city; the merchant’s socioeconomic condition, which could reduce the interference in the acquisition of the merchant and could influence the formality grade of the transaction with the supplier; and the conditions that the merchant could buy his merchandise for reselling, if he’s not a producer, because they could influence the margins applied on the sold products. Describes how the merchants make buying and selling merchandises in these cities, also verifying the destiny of the products that weren’t sold, the percentual of sells realized with paying after sold the merchandise and the average margin of profits obtained in the selling.