Kpop: padrão de beleza, mídia e suas implicações no cotidiano dos grupos femininos na Coreia do Sul

Abstract

The present work intends to understand how being a South Korean pop star contributes to the construction of the beauty pattern of women in that country and how the media is linked to this spread of values. For this purpose, the research approaches the history of the conceptions of female body and beauty over the centuries, in different cultural realities. It is also explained about how the media interferes in the construction and propagation of these ideals of what it is to be beautiful. It also discusses the origins of the musical genre kpop and the main characteristics that are essential to understand the context in which the women who work in this industry experience. In addition, the physical investments that these artists make to achieve the required body pattern in that cultural and media context are investigated. The methodology was based on the bibliographical research, for the theoretical reference of the research and later the documentary research, which was done through the analysis of photos of the weekly musical programs and the official website of the group and videos of Youtube, the female group Red Velvet. After finishing this process, it was possible to conclude that within the kpop culture, in South Korea, there is a prevailing beauty pattern, where lean women stand out, with faces of serene and delicate features, clear skin; and which is disseminated through the various online and offline media.