O Pós-moderno explicado às diferenças: a sociedade dos mass media em Gianni Vattimo

Abstract

The “post-modernity” brings the differences the space before dedicated to a hegemonic model of existing and understanding the world. With GIANNI VATTIMO, the appeal of legitimization of the regional cultures gets the aid of the mass media, so he can affirm that the postmodern period engenders a society of generalized communication, the mass media society. Explaining the postmodern implicates to discuss the role that the mass media have in this journey. In this sense, the present reflection detaches two moments of the VATTIMO’s production: First, The end of modernity, that delineates the peculiar features of post-modernity without flaunting the ruins of the modern, it only focus on the demolition of the central concepts of the modernity – To examine the postmodern as a phenomenon from the end of history and from the end of metaphysics, evidencing the multiplicity of cultures and views about the world. Second – in The transparent society, the philosopher defends the appearing of the postmodern paralleled to the development of the mass media, everything becomes an object of communication – To render problematic the postmodern like a stage to manifestations of differences, refusing any intent of presenting an ideal model to orientate and to adjust them.