A comunicação visual como atributo de percepção de qualidade dos alimentos

Abstract

The aim of this paper is to understand through a literature review, how the quality of food overlapsand the visual message developed for this product from the use of image elements in the construction of visual language by design. Food visual identity projects serves the values created for food brands and not to disseminate or communicate the quality of food, related to its nutritional composition, nutrient bioavailability, hygienic-sanitary conditions and sensory characteristics. In this study, we observed that the elements of graphic design and visual communication contributed to the formation of a culture of construction and dissemination of misleading information about the quality of ultra-processed foods. These foods have their outstanding characteristics, in detriment of others not favorable. And the use of mascots, eatertainment, and other design features made it possible for the ultra-processed to have their nutritional qualities confused or interspersed with the built visual quality.