Os fatores motivacionais do empreendedorismo na juventude: um estudo com jovens da cidade de Paramoti-CE

Abstract

The term entrepreneurship has never been so quoted as it is today. The economic, social and political context of many countries, including Brazil, has been driving the emergence of the most diverse types of business and, in this context, we realize the enormous creative potential of Brazilian entrepreneurs across generations. Given the above, the main objective of this r esearch is to identify the motivations of young people from a city in the interior of Ceará, Paramoti, when dedicating themselves to entrepreneurial activity. In addition, it was also sought to outline the profile of these entrepreneurs as well as the char acteristics of the enterprises conducted by them. To support this research, the theoretical framework was developed based on studies on the origin and concepts of entrepreneurship, characteristics of entrepreneurs, youth entrepreneurship and motivations fo r entrepreneurship. Therefore, this research is classified as descriptive. Data were obtained by applying an online questionnaire with young people aged 15 29 who develop entrepreneurial activities in the city of Paramoti Ce. From the collected data, it wa s possible to trace the profile of these young people, what are their main characteristics and which ones are related to those presented in the literature on the theme, what kind of enterprises they develop and what are the expectations of these young peop le? for the future, as well as identifying the motivations that led these young people to the development of entrepreneurial activities.