Gestão de indicadores estratégicos para implantação de uma empresa recicladora de termoplástico no estado do Ceará

Abstract

The objective of this study is to analyze indicating strategically for implantation of a recicladora company of thermoplastic in the State of the Ceara. One searched in principle to understand the general aspects of the management and the strategically planning as tool of aid in the plastic recycling To consider strategically actions to implant a system of permanent management and adjusted it needs a new position of the man in relation to the way, in the seek to reduce the consumption of natural resources, production of trashes. In relation to the recycling of the plastic trash, it will be able to contribute in general with the economic viability of the recycling of the trash, saving raw material. The proposal in question studies the economic analysis of a company of recycling of thermoplastic, that it is the commercialization of recycled products. The stages of initials of formularization of the strategy are inspired in the classic model of strategically planning, allowing that the excellent aspects for the determination of the strategically objectives are inserted. The method is based on balanced scorecard, that it allows to entailing of cause and effect that assist the unfolding of the strategy in operational terms. The fact to use the BSC also assists in the strategically accompaniment by means of the use of performance pointers and in the implementation and spreading in the diverse levels of the company. The application of the methodology of used analysis was carried through by means of research bibliographical and a study of case in a company of thermoplastic. One concludes that in the current environment, the companies need to remain themselves competitive so that they can survive to the competition. In this scene, the importance of the model of strategically management makes possible the company to foresee trends and to translate action its strategy. The accomplishment of all the specific objectives propitiated the accomplishment of the general objective, that was the development of a based method of strategically management in the BSC that fulfilled the premises of the strategically planning. This model was implemented and if it showed efficient for the strategically management of a company.