A arquibancada é de todos nós: indústria cultural e a luta dos Gaviões contra o futebol moderno

Abstract

The soccer, rather a means of leisure, has become a media spectacle. With an emphasis on the thinking of the intellectuals of the Frankfurt School, this article aims to analyze the fight against modern soccer promoted by the largest organized crowd in the country, Gaviões da Fiel, related to the influence exerted by the Cultural Industry on this sport. Methodologically, the study is based on bibliographical research and content analysis of Jornal O Gavião, the main means used by the crowd to approach the subject. It is concluded that Gaviões da Fiel’s stance opposes the surveys of the frankfurtian thinkers, according to which football would be an instrument of manipulation. There is no alienation from the fans about contemporary events.