Análise de eficiência de lojas do setor do varejo de moda por meio da metodologia Análise Envoltória de Dados

Abstract

In a sector marked by high competitiveness and constant search for higher participation in the market share, it is essential for the fashion retail to carry out the performance evaluation of the company's units, especially the operational efficiency. In this context, the goal of this study is to analyse the efficiency of the units of a fashion retail company through Data Envelopment Analysis (DEA) during january to december of 2017. To achieve this, a quantitative analysis of these units was made through the selection of six variables, two inputs and four outputs, considered relevant for the organization and applied the BCC model and the inverted frontier technique, using the R program, to measure the efficiency of units. Thus, after the methodology application, it was possible to identify, among the 21 units of study, the unit benchmarking among those evaluated. In conclusion, it was possible to measure the efficiency of units using a single indicator, resulted from the correlation of six variables selected, and the results presented in the organization had positive repercussions, such as the creation of an annual routine to study the efficiency of units in the company.