Cultura visual e imagens do cotidiano

Abstract

Contemporary culture is based more on what we see than on what we read. It is necessary to evaluate the act of seeing as a product of the tensions created by external images and internal mental processes. The images that surround us modify not only our world and our identities, but also have an ever increasing important role in the construction of our social reality. The argument is that the linguistic categories can not keep up with the complexity of the everyday imagetics anymore. And, as familiar photography produces fictional worlds that work in accordance with a set of rules and conventions, these everyday images need to be analyzed accordingly.