Otimização do processo de compras das empresas de varejo: estudo de caso na empresa Zeta

Abstract

Companies periodically invest significant amounts of their resources in restructuration to remain flexible and innovative in competitive markets. Based on this interpretation, the process management reinforces the interest in organizational change, in which it develops and improves approaches and tools for performance improvements, considering the strategic realignment between its structure, purpose and process. This research aims to analyze how to optimize the purchasing process of a retail company through the use of management tools. In order to achieve this goal, it was carried out a qualitative case study at the company Zeta, located in the state of Ceará, with the use of structured and semi-structured interviews individually and collectively with the employees. Thus, this work executed an application of the management and process mapping tools, 5W1H and Flowchart, in one of the processes of greater complexity in retail companies, the process of purchasing materials for resale. Based on the analysis performed in the already mapped purchasing process, optimized scenarios were pointed out with the purpose of improving the process that has a critical aspect, still performed in a manual way, causing rework, unnecessary activities, and breakdowns, difficulties in the execution of the work and delays in receiving the goods. With the management techniques, points of development of the process were suggested, through essential improvements for optimization and sustainability of the company. It is concluded that this research contributed to show critical points in the purchasing process, increasing knowledge of the failures and consequently their analysis and solution. In view of this, the research was shown to be a very beneficial initiative, providing satisfactory and important results for the organization, with an aim for improvement scenarios, this will be applied in the continuous optimization of the purchasing process. Therefore, the company has a better organizational performance with reliability and security in decision-making, with more integration and management control, with new structures and changes of flows, as well as greater perception and understanding the stages of the process by the company team.