Storytelling: ressignificando cenários e tendências no ambiente organizacional

Abstract

It summarizes the origin of storytelling and his path to the present. Clarifies some differences between traditional counters and new storytellers. It points out that the playful in the historical context of Brazil came by means of folk roots given that the Brazilian miscegenation. It discusses the importance of oral tradition to perpetuate the memory as well as the power of persuasion in the discourse of the narrator figure, noting that there are some relevant differences in the perspective of both the Greeks with Aristotle as the Romans with Quintilian and Cicero. It discusses the importance of linguistic signs in persuasive speech emphasizing that the way to articulate the sign can determine speech directions, which in turn provides a new look for the traditional storytelling, storytelling. It emphasizes that structurally constructed narrative aimed at achieving a purpose, which is the case of storytelling, gives opportunity to share experiences partially and full of subjectivities, giving new meaning to the relationship of history as well as the communication process in the organizational environment. We realize the importance of history counters as mediators in memory preservation process, involving subjects in a story that mixes fantasy and reality being worth noting that information mediation can be construed as the fundamental process for communication in organizational context. Moth dialogic bridges between storytelling and the law through intersections with Literature and Information Science. Scrutinizes the face of law in the narrative perspective of law Counted in which the narrative has an important role of mediation between the world of facts, of reality, of the human and its actions. Realize a range of understanding possibilities and application of this law confirming the power of language in procedural narrative claiming that storytelling can be used as a defense on legal grounds in order to facilitate decision-making, given that the narrative procedural presupposes a plurality of views, interpretations and new meanings of reality. Aims in the light of the Aristotelian concept of justice, elucidate some considerations of the legal argument, since the same is reflected in judicial decisions and in drafting the guiding law of a State, which aims to seek justice to resolve conflicts of individuals. It uses the methodological approach the social constructionism, which aims to understand the subject, based on the construction of his stories, whether it's Hermeneutics, as a theoretical form of interpretation of the narratives. It considers that the narrative is a particular form of speech, for both uses both documentary analysis to analyze the structure of narratives. Adopts cloud as interpretative ideas visually speech of respondents, then immediately perform the necessary interpretative inferences. It concludes that the storytelling enables greater effectiveness of law while implementing the limits imposed by legal discourse translating it into a language accessible to the ordinary citizen.