Campanhas eleitorais em tempos de Internet: O caso de Elmano de Freitas (PT) na eleição municipal de 2012

Abstract

As the Internet becomes stronger as the comprehensive mechanism which refers to the variety of uses for this technology instigate changes with the same speed at which they produce. The policy, for being instrumental in building and maintaining social, enters the debate from the moment we interact with technology in the process that takes place in the virtual network, observed here as an integral system of new contemporary demands. This paper aims to make an analysis of the electoral campaign Elmano de Freitas (PT) on Facebook, municipal elections of 2012 in Fortaleza. At exploratory bias, the survey was extended to the impact of the outcome on the ballot, seeking to understand the process of political advertising on the worldwide web and its acceptance among users. As a result, it has been the use of the possibilities of Internet-mediated interactions in the search for political production of an election campaign. Although foster new perspectives and debates about the social construct that involves the internet, caused effects are still unpredictable as a whole.