Eu, tu, ele, nós e redes: uma crítica imanente do discurso de usuários da página do movimento endireita Brasil no facebook.

Abstract

It is increasingly clear that important political changes took place in Brazil as a product of the wave of social demonstrations that began in 2013 and the important participation of social networks in this process is undeniable. However, a growing part of Brazilian society has sympathized with the values and ideals spread through social media by politicians of speeches similar to those that formed the socio—historical conjuncture of fascism. In this sense, we are faced with the problematic related to the hateful discourses disseminated in social networks and, in order to observe and analyze the nuances of a socio-historical context delineated by traces of a computer-mediated sociability, this study aimed to investigate whether there are and how to characterize the traits of fascist mentality in the discourse of social network users who have a conservative political position in Brazil. Methodologically this is research done from the molds of netnography, but by immanent critical analysis of posts collected in the Movimento Endireita Brasil Facebook group and literature review concerning the theme brought. Philosophers Theodor W. Adorno and Max Horkheimer, through the development of concepts such as the Authoritarian Personality and the ticket mentality, redeem the concern of thinking about fascism in the post-World War II period. Analyzing the works of the Frankfurt School scholars it is possible to set up a debate which makes it possible to expand the space for dialogue between themes that enable new ways of seeing the limits of freedom of expression. This study comes as a possibility of critical knowledge production which can, from that, offer better apparatus to further discussions within and outside the academic sphere.