O regionalismo nordestino em pauta na Tv Diário: a folkcomunicação no contexto da televisão local

Abstract

The construction of discourses and representations frequently reproduced on a given subject does not exactly match reality sometimes. Starting from this premise, the present work is dedicated to investigate the relationship between the region of the Brazilian Northeast and its exhibition by the mass media. The reference media for the development of the work is the television, through a local television station set in the city of Fortaleza, state of Ceará, TV Diário, belonging to the Verdes Mares System of Communication. In researching this object of study, we focus on the investigative and conceptual analysis regarding local and regional television. We intend, therefore, to answer the following question: How does TV Diário represent the popular Northeastern manifestations in its programming grid? The search for the representation of Northeastern regionalism by the station will seek answers based on the theoretical and conceptual discourse of folkcommunication, in elements of the popular culture of the Northeast, through an in-depth study of the Northeast region and the research done on local and regional television as a singular medium in your profile. Interviews with producers of a program of the station, called Regional Diary, with collaborators connected to this television channel and with scholars about folklore and regionalism are carried out to check the relationship of the broadcaster with the display of the popular culture of the Northeast. The understanding of the construction of the Regional Diary, the detailed descriptive analysis of one of its editions and the content analysis are used to understand the program in question and to construct a survey of programs cataloged in the table format, and it is part of the methodological aspects for a clearer understanding of the current regional programming grid of the station studied. As one of the conclusions, we have that this station consists in fact in a regional TV channel, but limited to the State of Ceará, because it reflects deep identification with the public that accompanies it by the signal opened in all the regions and municipalities of this State.