Gestão estratégica de um sistema de indicadores visando maximização da eficiência e eficácia da frota própria de uma indústria de bebidas

Abstract

The importance of using key performance indicators (KPIs) in a company’s strategic management has been increasing due to an extremely competitive market environment, thus organizations need to seek to become ever more efficient and effective. Some companies decide to use their own fleets to perform their logistics and transport functions, therefore to ensure that they are economically viable it is necessary to track its performance, correct possible deviations and make them always leaner. With this in mind, the work presented here was elaborated with the objective of developing strategic management method for a system of indicators for the vehicle fleet of a beverage company aiming to maximize efficiency and effectiveness. The chosen methodology presents itself as an applied research, with the purpose of evaluation and a quantitative approach. The work was developed applying the technical procedure of case study, where seven significant stages were developed to define the indicators and monitoring methodology and correction of deviations. The results presented in the study were of great importance for the studied company due to the increase of efficiency and effectiveness of the fleet, endorsing the importance of Strategic Management through indicators.