Análise de viabilidade econômica da implantação de um centro de distribuição para uma rede de clínicas médicas e odontológicas populares

Abstract

In today's competitive environment, companies are increasingly looking to improve their bottom line by reducing costs. Thus, the investment in a distribution center appears as an option that allows the optimization of these costs, and for this investment to be carried out, it is necessary to carry out a feasibility study that includes economic and qualitative aspects to prove the effective profitability of the same. In this context, this work aims to establish a method of economic and qualitative feasibility analysis for the investment in an input distribution center for a network of popular clinics. For this, 10 main steps were defined, which will, initially, characterize the company and the scenario in which it is currently located and its main identified problems that are expected to be solved with the investment in the distribution center. In addition, analyzing the past of the company, through data obtained from its history, was made the forecast of costs and revenues in the current scenario. Next, a forecast was made, according to the proposed context, in which the investment in the distribution center would be carried out, and a comparison was made between the two scenarios, in addition to the construction of the cash flow of the investment and its investment indicators of viability. Finally, at the end of the work, it was possible to structure a methodology for the analysis of the feasibility of investments, which can be applied to companies of any branch. In addition, it was possible to verify that the investment in the distribution center, for the network of popular clinics, was considered viable, according to the criteria established by the managers.