Características de negócios de economia compartilhada: uma análise nas avaliações dos usuários da Uber

Abstract

The shared economy has grown considerably in Brazil in recent years, in the figure of technology, lodging and transportation companies. Bearing this in mind, this researchaims to analyze the characteristics of the shared economy business model present in Uber consumer assessments. The objectives are subdivided into studying how the characteristics of the shared economy, constructing a context that synthesizes the several characteristics and referring to the items of businesses of shared economy. In order to achieve the general and specific objectives, the methodology used the qualitative approach and data collection used secondary data, in view of this data being available on the Uber application page in the Google Play Store. 200 comments were collected and after undergoing an analysis in which it was sought to identify aspects that alluded to the characteristics of the shared economy, 81 comments were considered valid, containing 151 characteristics, to which were Grouped into thematic areas to facilitate understanding. The results showed that the shared economy characteristics most perceived by Uber users are related to access to assetsand services, obtaining 37% of all the characteristics found, followed by the development area Economic, with 26%, use of information technology, 21%, and rational use of resources 16%. It was thus concluded that it is possible to identify characteristics of the shared economy in the services offered by Uber, besides suggesting the investigation of the reasons for not identifying comments that allude to sustainable issues and also To recommend the deepening of the consequences of Uber's services, as a shared economy, in the current Brazilian Society for future research on the subject.