Avaliação e acompanhamento das atividades de uma empresa paisagística em Aquiraz, Ceará

Abstract

Landscaping is one of the service sectors that drives the economy the most and, every year, new trends emerge to bring modernity and make living spaces more and more pleasant. Since antiquity, several people have made use, in a very rustic way, of the landscaping in their daily life, with the intention of improving the landscape and optimizing the services that were dynamized in the old cities. With this, over the years the complexity has increased and also, the demand for qualified professionals in this sector. This way, the objective of this work was to follow and evaluate the actions of the company Célia Landscaping located in the municipality of Aquiraz - CE. During 3 months, several activities inside and outside the nursery were accompanied: transplantation of adult plants, purchase of seedlings, elaboration of projects, management of plants in nursery, loading and transport of plants. It was possible to inventory the plants of greatest abundance, totalyzing 87 species belonging to 34 botanical families. Most of these plants are exotic to the region and only 42% were considered of high commercialization or higher demand in projects implemented by the company. Only 13 species were affected by diseases (phoma spot, anthracnose, jasmine rust and fusarium) or pests (cochineal, whitefly, aphid and grasshopper). Eight projects were created and three were executed. Célia Landscaping is a successful and well-established company in the market, however, in order to improve economic and structural growth of the company, it is indicated the prioritization in the implementation of projects the use of less commercialized species, start a process of production of seedlings, carry out stock control computerized and carry out the sectorization of the plants at the level of size.