Motivações e perspectivas futuras dos empreendedores de startups

Abstract

The purpose of this study is to investigate the motivations and future perspectives of Startups entrepreneurs, taking Ries (2012) and Blank and Dorf (2012) as main theoretical fundaments. It was sought, by the "idealization", "development" and "future perspectives" analysis categories, to identify the motivations for the idealization of a Startup project, characterize the aspects that may facilitate and hinder the development of these enterprises and identify the future perspectives from Startups entrepreneurs. This research is qualitative, descriptive, and was made by semi-structured interviewing 12 Startups entrepreneurs, which were analyzed through the content analysis technique. As a result, it was identified that the entrepreneurial motivation for the idealization of a Startup project started from the observation of opportunities, influence of social groups composed of friends or close people, as well as initiatives from the college. However, it was verified the influence of factors such as innovation and desire for independence as facilitators in the development of these enterprises, as well as the acceptance of the product, the scarcity of resources, the formation of a work team, the high tax burden and the immaturity as aspects that hindered the development of Startups. It was also realized that the future prospects of Startups entrepreneurs were marked by changes in objectives, linked to the expansion of their projects, at the same time the entrepreneurs of these businesses deal with yearnings related to financial failure and change of purpose. It is hoped that this research will contribute positively to the larger sample, as well as the future qualitative researches with regard to the understanding of the entrepreneurial motivation and aspects that involve the process of implementing a Startup.