A percepção da influência das políticas públicas para os princípios norteadores da economia criativa no estado do Ceará

Abstract

The creative economy is a dynamic field, which is outstanding because of its relevance to the economic, social, cultural and technological areas. Due to this ampleness and complexity, there have been implanted some guiding principles that work as guidance to actions and policies related to creative economy, which are cultural diversity, sustainability, innovation and social inclusion. This research’s main objective is to investigate, in the context of Ceará, the contribution of public policies for the development of the guiding principles of the creative economy. The reserach is exploratory-descriptive, and qualitative. It is also bibliographic and a field research, as it was a study case conducted in public sector bodies in Ceará. Regarding cultural diversity, it was found that it needs greater appreciation in organizations and the government, due to its broad potential of businesses. As for sustainability, the challenge was to reorient the matrix for Brazilian development, which is still focused on extractivism, agribusiness and livestock, characterizing a harmful concept. It was verified that the innovation refers to the breaking of paradigms, the meeting of new demands and search for creative solutions. When it comes to social inclusion, it was observed that the creative economy works as a strong inclusion agent in different areas thanks to creating innovating opportunities, despite of the fact that it lacks infrastructure and the existence of rooted dominating patterns. Furthermore, the public policies are vital to the 4 (four) pillars of the creative economy, since they act in the promotion of investments, which must take place in a broader and more egalitarian way.