Avaliação do Aplicativo Bicicletar Utilizando o Modelo de Aceitação de Tecnologia (TAM)

Abstract

This paper proposes to evaluate the technological acceptance of the Bicicletar application, one of the tools used to access shared bicycles in Fortaleza, through the Technological Acceptance Model(TAM). This theoretical model designed to understand the relationship between the external variables of user acceptance and the actual use of an information system, seeking to understand the adoption of the technology or not of the user based on the two main constructs of TAM, which are Perceived Utility and User-perceived Ease of Use. The shared bicycle system is a collaborative mode of consumption, classified by Bostman at Rogers (2011) as Product Service Systems - (SSP), where the user does not have ownership of the property, but can enjoy the benefits through rent or exchange of goods. The survey was carried out with users of the Biciletar application. Data collection took place from June 18 to July 2, 2017, in person at the collection and return stations of bicycles and online in closed social network groups, reaching a total of 103 valid respondents. In the study, the following constructs were evaluated by the users: Ease of Use, Perceived Utility, Application Interface and Real Use of the application, based on the model (TAM), with possible adaptations to the technology studied. The result of the analysis evidenced acceptance of the application, with good index in the evaluation of the constructs.