Marketing em biblioteca: um estudo sobre o “mercado Geek” na Biblioteca Pública Municipal Dolor Barreira

Abstract

Analyzes the use of an informational service as a positive marketing way to attract new users to libraries and information units; with a specific approach in the Geek Market, a monthly event of Gibiteca that is linked to the pain barrier library and focuses on creating a local identity for Geek pop culture that has a lot of influence in Ceará and the rest of Brazil, through public initiative. It verifies through the analysis of a service the importance of a real marketing plan for a public library and the benefits that the addition of this kind of planning can bring to the same and to the community of users that it serves. Emphasizes the importance of this service to attract potential users; or non-users, and draws attention to the creation of new types of services that can meet all the different current demands of informational needs in the current context of society.