Organizações socialmente responsáveis: como praticam a responsabilidade social e a sustentabilidade

Abstract

Organizations are increasingly looking for differentials that keep them in the market, so renewing strategies to attract and retain customers are being constantly mapped out by companies. Social Responsibility can be in this context, a strategic way for companies to become differentiated in the market. Thus, the problem that permeates the research consists in knowing if the management practices adopted in the companies affiliated to the Association of the Industrial Districts of Ceará demonstrate actions of social responsibility. The general objective is: To identify how the companies affiliated to the Association of Industrial Districts of Ceará demonstrate social responsibility in their management, so the universe of research was composed of companies affiliated to this organization, using the criterion of sampling for accessibility or convenience. The sample was composed by organizations classified as companies, regardless of the sector in which they operate. It was verified that these companies understand what Social Responsibility is and that most of them have an incomplete perception about Sustainability, but they manage to relate both themes to some of the forms of sustainable development management. It was possible to identify that the actions of Social Responsibility developed by the companies, are being done in the form of continuous projects and some in a punctual way, in addition, the public more focused on these actions is that of employees, followed by the environment. Finally, it was verified that among the main objectives and purposes of the development of the actions of Social Responsibility by the companies, it stands out mainly the strategic and altruistic form, demonstrating a strategic vision of Social Responsibility.