Ações de responsabilidade social desenvolvidas por empresas atuantes no Estado do Ceará

Abstract

The objective of this work is to present one brief synthesis of what it is social responsibility on different aspects since its first steps when was considered a species of taboo until the way as if it establishes, today, in the involved companies with the commitment to contribute for the improvement of the quality of life of the society. For this, a methodology based on bibliographical research and the Internet in operating companies of pertaining to the state of Ceará origin or in the state was used that programs of social inclusion of one politics of social responsibility offer inside. She was investigated if these companies are in agreement with the characteristics that identify social action for damages, therefore, the way as these companies act. Of this form, it was arrived conclusion that the searched companies are worried in articulating actions directed toward the social development integrating the strategical and operational planning to the social actions for damages, opposing the existing resistance of that its function is only to generate profits for its shareholders or despite the state is only the responsible one for promoting action in favor of the social demands.