Responsabilidade social e ambiental no segmento de marmoraria em Fortaleza: um estudo multicaso

Abstract

The social corporate responsibility (SCR) can be a powerful administration tool mutual used by the big corporations, principally, however it is not largely disseminated in micro companies because of the other problems faced by them that leads to lack of effort in practice of SCR. Talking about the companies of this research, they develop an activity potentially polluting and consumer of the resources according to the IBAMA report causing sideways in soil, water, and emission of wast in the air and consumption of non-renewable resources. Those are companies where the practice of SCR will start to be charged due to the fast development and internationalization of the sector. The general objective of this research is to analyse, through the case study of these two micro companies how the SCR is applied and develops in its context. The study classifies as descriptive, qualitative, bibliographic with an multiple case study. The information was get by analyzes of the bibliography in comparation with the quizzes and interviews that were answered during the case study. In the case study it was verified that the micro companies (MCs) from the sector analysed apply the SCR only in a few punctual actions, but nothing that was previous planned or is linked to these companies strategy. They have difficulties in common when they deal with SCR and they mention on the quizzes factors like lack of technical knowledge, lack of money, and absence of government incentive as the hard problems.