A relevância do conhecimento em relações públicas na atuação do secretário executivo

Abstract

Communication is gaining more attention in organizations. She is responsible for interaction between the public, dissemination of information and for maintaining the organizational harmony. The development of communication between the organization and its stakeholders, as well as building a good corporate image is the main function of Public Relations (PR). The communication also features secretarial work since most of their activities require communication processes. For this reason it is that the main question of this research arose: what is the relevance of knowledge of Public Relations for the performance of the executive secretary? The main objective is to analyze the relevance of knowledge of Public Relations for the performance of the Executive Secretary from the understanding of its activities and / or responsibilities. It starts from the assumption that the domain Public Relations knowledge can improve the performance of activities of the Executive Secretary with regard to effective communication and internal information management and externally. The study made use of an exploratory and descriptive, qualitative approach. For data collection was used survey data to the Executive Secretary of professionals, graduates and working in the area, and students of the Executive Secretariat who attended the course discipline of Public Relations of the Federal University of Ceará (UFC). The analysis was based on the content of the responses, identifying differences and similarities of views, followed by interpretation. Among the more informed the professional activities are advice to managers, public attendance, scheduling, reporting and preparation, maintenance of files and planning and execution of meetings, ie the essence of these activities is communication. As the knowledge needed to carry out the activities, the most cited are related to the knowledge of Public Relations. Students also considered such relevant knowledge in training as they contribute to the development of skills required to carry out the secretarial activities. At the end of the study it was found that professionals and students consider the field of PR knowledge relevant to professional practice as it provides the Secretary one in strategic level performance, emphasizing communication as essential in the secretariats routines.