O estudo das relações públicas nos cursos de graduação em Secretariado Executivo do Brasil

Abstract

The processes of communication are constantly present on the secretarial area. The dynamicity and the great information flow that surround organizations today demands from the executive secretary great abilities on these processes, in a way that he or she can serve effectively the company needs concerning the communication with its public. The study of the relations between organizations and its public is the aim of public relations. This way, the present investigation is about the Public Relations subject offer on the Bachelor’s degree of Executive Secretary Course of Brazil. The study is justified by the involvement of the Executive Secretary on the processes of communication that occur between organizations and its public. The descriptive and documentary research on qualitative approach was the type of research used. The systematic observational technique was used for collecting data, and three terms of the selection of universe were listed, they are: i) being part of the Bachelor’s degree in Executive Secretary Course, with presential classes, that is offered inside the national territory; ii) having taken ENADE 2012 (National Exam on Students’ Performance); iii) having scored three points or more than that on the same exam. Thereby, 56 courses were chosen. Subsequently, curricular structures to identify the presence of Public Relations as a subject were analyzed, and on the positive cases, their characteristics were gathered. The subject was identified in 14 courses, however, two of them were not completely analyzed due to the lack of information, and recently one of the courses was closed. The subject offer is not standardized once it happens between the 3rd and 8th semester of the course. In some of them, the subject is mandatory and in others, optional, with the load time of 36 to 80 hours of lessons. The tittle and content of the subjects are also diverse. Seven subjects cover nonspecific content about public relations, such as information management, human relations, individual, group and organizational behavior, climate and organizational culture, and marketing. It became clear the importance of the knowledge on public relations for the Executive Secretary area, thus, relevant for the educational degree, so that this theme deserves to be studied more on the Executive Secretary Course.