A gestão de pessoas e sua influência no comprometimento dos colaboradores: um estudo na Revenda Magazine Liliani Ltda

Abstract

Given the great technological changes, globalization and the consequent increase in the complexity of labor relations, it is realized that the demands of the working class have followed the requirements of the market, where their wishes were extended, a fact that has led business owners to adapt to this new framework. In the retail segment, because it is an area where profit seems to be the main motivating factor in achieving the goals, both by the sales team, as managers, this proposed enhancement of human capital seems to be far removed from that has been applied by large retail chains. In order to deepen on this theme, was initially performed a literature search using the prerogatives and the theoretical foundation of renowned authors in the areas of people management, commitment and retail, such as Chiavenato (1994), Van Der Ley (, 2012), Roberts (1994) and Gary (1996). Where research can be classified according to their goals as exploratory, descriptive and explanatory and on the approach, as qualitative and quantitative. Still an interview was conducted with five managers and a questionnaire with fifty employees from the sales, all active in the retail segment, which can be seen regarding the reality witnessed in this chain, a strong influence of people management in employee commitment that are part of this organizational group.