TCC I – Criação de marca autoral e desenvolvimento de coleção: marca de jóias alternativas MONSTERA

Abstract

Along with the popularization of the counterculture movements in the 1960s, there was also the popularization of body modifications (more commonly known as piercings, piercings and extensors) between different tribes, used as an element of differentiation among the youth of the time. Nowadays they are increasingly visible within a young context, proliferating mainly within large metropolises. Despite its increasing popularization, the drilling practice does not have a universal social acceptance, which, consequently, stigmatizes their use. Based on these facts, it was observed the need to create a jewelry brand that encompasses the drilling market, allowing the creation of alternative jewelry aimed at this public. From this context, Monstera appears. The same seeks to enter into a market niche little explored; The jewelry design focused on piercing piercings and extensions, aiming to employ a modern concept, elegant and at the same time delicate and organic in the creation of its pieces. This portfolio consists of a presentation dossier, with content ranging from the basic stationery to the planning of the entire collection with photos of its prototyped and finished pieces, thus showing all the way forward until the full realization of this project.