Harmonização quantitativa das cores: análise de influência na compra de produtos do vestuário

Abstract

Due to the extensive use of color in the design field, is a must to understand about the field of colors. About this topic, we need to highlight the importance of quantity in a composition, when we analyse its perception. This undergraduate thesis aims to analyze the influence of quantitative matching of colors effects on acceptance of a garment product , as well as analyzing the difference in acceptance between this one and the traditional methods of harmonization. Besides, seeks to analyse if previous knowledge also affects in this kind of choice and validate the importance of colors picks in the design . The search occurred through bibliographical methodology , selecting the main references of the area , bringing a brief introduction to the field of color. trough, it emphasize the importance of color for garment. Therefore , a questionnaire was applied , answered by students of the Federal University of Ceará , applying to the courses of business administration , architecture , design , fashion design, p hysical education and chemistry . After analysis, the results confirmed the relevance of quantitative matching , which proved to be more effective than the use of only the traditional rules for harmonisation.