“Você pode ser tudo que quiser” x “Seja você mesmo, seja único, seja monstro!”: as diferenças simbólicas entre as bonecas Barbie e Monster High

Abstract

This work seeks to understand and analyse the symbologies that distinguish Barbie and Monster High dolls, either in their aesthetics or as a behavioral reflex. The initial methodology was the bibliographical research, thus, being able to be analyzed the way that the symbologies and signs are attached to the objects, such as the construction and perpetuation of an aesthetic pattern influence on how these dolls are perceived and how this is a determinant behavior factor. It also had a documentary research, through the animations movies and series that portray the life of these dolls. In addition to the field research that took place through interviews with collectors of these objects. From these interviews, one can see how these symbols of these dolls, how the image of it is passed on to these collectors and how it influences the thinking and acting of each one. Thus, understanding how this symbolism is not extinguished, but is transformed when the dolls go from a playful object to objects of collection, acquiring besides its functionality, a symbolic value added to them. After analyzing the perspectives of both the interviewees and the authors who provided the basis for this work, it can be seen that both the Barbie doll and Monster High are, in their instances, objects that not only carry symbols, but are also used as tools of the fashion to spread or break with a pattern.