O universo das feiras e a moda popular em Fortaleza: mitos e verdades

Abstract

This article presents the fair José Avelino - located in the city center of Fortaleza and its peculiarities. The survey was conducted in the period 2014-2015 in order to meet and weave a narrative about the profile of the fairground, the origin of products and their quality, on the premise that the fair products are popular and why, without quality. The objective of the research was to understand this reality "closely" and write a narrative about us to find the location. It is a qualitative research with methodological procedures in literature about fashion, fair and popular fashion and field research following three specific procedures: a) Knowing the feria closely; b) Knowing the fairground and; c) Knowing a factory of the fairground. At the end, we find quality products at the level of parts of magazines and products with inferior quality products to the fair itself, exposed in the pits and on the access roads, respectively.