Desenvolvimento de coleção para a marca Salander

Abstract

The current work presents de creation and development of the brand Salander and its first collection, Krillex. Through bibliographic and documental research and also through an on-line questionnaire, it was collected data that helped define the target Market, the strategies of marketing and promotion, the price and every other aspect of the brand, as well as the theme and the collection Krillex. Every stage is descripted here, e they are also appropriately illustrated through graphics, flow charts and panels.