A moda como “tecnologia de gênero” do binarismo masculino e feminino

Abstract

This monograph proposes reflections about the relations between body, gender and how fashion acts as "gender technology" shaping the bodies in order to fit them into the binary hegemonic pattern. It proposes to draw a line starting from the basic concepts of gender, sex, binarism and, finally, through questionnaires, focus group and interviews, to analyze the vision of a portion of society about this engenderment. One of the main characteristics of postmodernity, the social historical moment in which we are inserted, is fragmentation. The end of the long dialogues and endless narratives brought some dynamism to our century. This speed of absorption of information and ideas, coupled with a decrease in physical distances made possible by globalization, has brought people who would never have been in contact before, and this approach allowed, through relations with several different personas, new gender identities to come to the fore. As a result of the research, I was able to gather data that show and affirm how body engendering occurs in a binary created and maintained through "gender technologies" and among these "technologies" is the fashion industry which, through rules of clothing for bodies held with both men and women, perpetuates the idea that clothing has gender.