SM BRAND – Desenvolvimento de produto

Abstract

This work was developed in conjunction with SM Brand's creative portfolio, where a brand restructuring was carried out with new objectives for its implementation in the market. The brand focuses on harness, chockers, and other fashion-oriented erotic accessories, evading the market standard and showing itself to be different, sensual, contemporary, and with a lot of attitude. In addition to the product, the brand also focuses on its branding, establishing this as a market differential, developing visual language appropriate to its public and creating a lifestyle itself arousing the desire not only of people who already use in the practice of sadomasochism, but of people who has an attitude to take the brand to its way of life.