Desenvolvendo sonhos na cultura GEEK/POP: AKM192

Abstract

The present work had as objective the development of the AKM192 trademark and its first collection entitled "Dream Catchers", with justification in the methodology of the Design Thinking, which uses the researcher within the problematic for the development of a solution within the permit. We also used the concept of Marketing Compound developed by Philip Kotler. The mark is a play on words with the name of the designer and founder, Andressa Camille, and his date of birth, February 19. She went created from the monographic Course Completion Work (TCC) presented in 2016 for the Design-Fashion course of the Federal University of Ceará (UFC). The social group selected for the brand were the Geeks, within a current context of the movies, series, games, music, etc., to bring fun to the dreams of the through the development of sleepwear with illustrated pictures exclusively by the company and appropriate modeling.