Compras coletivas: um breve estudo sobre este segmento no Brasil

Abstract

This study aimed to conduct a literature search on the new segment of electronic commerce, collective purchases in Brazil. Using historical data from the emergence of the Internet, the popularization of its use with the entrance of social networks in everyday Brazilians up to the moment where the use of collective purchasing sites for goods and services with discounts became habit. Reports were used by companies specializing in e-commerce to present the evolution of the sector's revenues since its inception in 2009 until 2011. It was concluded that the sector collective purchasing and won the confidence of e-consumers, and the trend for the coming years is the maturation and professionalization of the sites and consumers are more aware of the operation and will be more restrained at the time of purchase.