A influência de elementos icônicos de figurinos de novelas na feira da Sé em Fortaleza

Abstract

The present work had as objective to understand the influence of the fads brought by the costumes of popular soap operas in Fortaleza, specifically in Feira da Sé. an understanding of what the novel in the country represents, of which examples we have already phenomenon in the Brazilian fashion market and how to construct a costume, were applied semistructured questionnaires of an exploratory nature in the consumers and producers of the fair, the in order to know the relationship of the consumer and the seller of popular fashion with these idioms. O that was seen that, although with the rise of the Internet as a propagator of tendencies, the novel still maintains a space as a reference of style for consumers and producers in the market popular.