Rise acessórios - desenvolvimento de produto

Abstract

This project was developed together with the creative portfolio of the "Apli" collection for the brand authored by RISE. Product development corresponds to a collection of jewelry with mix of earrings, necklaces and bracelets and aims to start the positioning of the brand in the market. The brand is aimed at the female audience of strong identity and free spirit, which seeks to differentiate without ignoring trends. For it was necessary to understand the market of Fashion and Accessories in Fortaleza-Ce, local scenario in which the brand intends to establish, and to draw up guidelines for its implementation in the fashion market. The methodology used for the development of this project was to Maria Celeste Montemezzo, with interference by Dóris Treptow adapted to the type of product. RISE focuses on developing exclusive, modern accessories and stripped. For this collection, we follow the initial aesthetics of the brand, and explore the minimalist segment aimed at differentiating the product from most of the existing jewelry in the market, where the focus are pieces with more elements. The idea is to 'escape the obvious' by contemporary design and developing products that combine creativity with hand-made, aesthetically attractive, comfortable, functional and durable both in quality as in the ephemeral cycle of fashion. Taking into account the place where the mark is intended to if you install yourself: a tropical, hot and beach city, we incorporated from the beginning a bit these characteristics in our essence. The importance of "buy less, buy local "and the valorization of a form of production less massified, making possible the building a relationship of knowledge about how it is produced and who produces the pieces rectifying confidence in the product.