A arquitetura da informação em comércio eletrônico de livros: uma análise do site da Livraria Cultura

Abstract

It presents the contribution of the Information Architecture to the electronic commerce of books, evidencing in the analysis, customer satisfaction. It is specifically a research on the e-Commerce Information Architecture of Livraria Cultura books in the perception of the user, seeking to relate the work of the Librarian as an Information Architect and how these two areas interact with each other and collaborate for the development of the site from its interface. It presents as a case study the Livraria Cultura website. Its general objective is to verify the contribution of information to e-commerce of books, focusing on user satisfaction. As a specific goal to analyze the usability of Information Architecture in e-commerce of books, to verify the profile of the user who uses the e-commerce of books and to evaluate user satisfaction with the Information Architecture in electronic commerce of books. It covers the history and concepts of Information Science and Information Architecture for e-commerce ofbooks. As a methodology the research is qualitative and qualitative, it studies the accessibility of the site from the user's view, obtaining the answer through the application of questionnaires destined to the facebook group Librarians of Ceará, this is exploratory in nature through non-participant observation. It concludes that most of the interviewees made purchases, due to the reliability of the site, forms of payments and accessibility of the page. Therefore, the layout contributes positively to the success of navigability on the Livraria Cultura website.