Responsabilidade social na perspectiva de um novo contexto empresarial: imagem e competitividade do Empreendimento Pague Menos S/A

Abstract

The growing increase in the complexity of the business, the incite of the competition and the importance of a strong brand, imposes to entrepreneurs a new dynamics in the business world. For to have continuity the companies seek through of social practices to approach more and more their clients, and find in the social responsibility a strategic tool as competitive differential. This work deals the disclosure of social responsibility and their relations with the image of the company and their competitive benefits. Was performed a case study to ascertain impacts of social actions in the image and economic performance of the company. The methodology used consisted in an exploratory and descriptive research, investigated through bibliography, documentary analysis and a case study. The results of study shows the company's actuation in social actions and programs, and your positive impact in the image of the company in relation to society. Concludes that social practices, when well-planned, create foundations to a company’s fortified image, contributing to your continuity and serving as a competitive differential on the market.