A gestão por metas e o balanced scorecard: um estudo de caso em uma empresa da construção civil

Abstract

The construction companies are growing more and more and as the other companies you should always seek management tools to assist in strategic planning and decisionmaking process so that the plotted results are obtained and manage contributions to the organization's management quality. As of the strategy, tools and monitoring indicators to achieve results, the Balanced Scorecard was adopted. And the reason the elaborate study is given by the perception that people were working with a management targets and indicators without having knowledge of the Balanced Scorecard model. Based on this, in this paper there is the development of a case study in a company of the construction sector in the city of fortress, demonstrating the application of goals management, in order to model the Balanced Scorecard in the budget for a practice greater control of its indicators and targets, and achievement of planned objectives. The monographic work is adopted methodological procedures, a descriptive, qualitative, and documentary procedure. Data for company description were collected through observation, interviews with the heads of sectors and content analysis. The result of the research shows that current management systems used by the company are not able to meet the demands of this segment and the simulated model was satisfactory, but with limited operation and unwillingness, people capture object, for continuity.